[Herald Business] BTS Jimin's solo track "Promise" breaks US radio airplay barriers and sets new records

BTS Jimin's solo song "Promise" has achieved the highest streaming record of 8.5 million within 24 hours of its release on the global online music distribution platform SoundCloud, breaking the record of Drake, who was regarded as the best singer at the Grammy Awards, and has taken another golden title. It is the fastest and highest record among debut songs on SoundCloud, which shares over 15 million songs from musicians around the world, and also broke the record for the highest 24-hour stream.

Jimin's self-produced solo song "Promise" has surpassed 16 million streams since its release on the 31st and is running without stopping toward 20 million. Jimin's solo song is not only breaking its own record for the fastest time and highest record among BTS songs on SoundCloud, but is also receiving explosive responses from around the world, currently taking first place Worldwide and in the Top 50.



The overseas media response was also hot. On January 3rd (local time), the American business magazine Forbes reported on the global popularity of Jimin's solo song with an article titled, "BTS Jimin's solo song 'Promise' debuted with the highest record in 24 hours on the music sharing platform SoundCloud. US' Elite Daily also reported, "Jimin's solo song broke a major record set by Drake." A British media reporter expressed surprise, saying, "Jimin's power," and numerous overseas media outlets rushed to report on Jimin's new record. In addition, on the morning of the 5th, #IPromiseJimin rose to 2nd place on the real-time US and worldwide trends. '#RecordBreakingPromise' also rose to 3rd place in US and 7th place worldwide, showing the ongoing global response to Jimin's solo song.

Another big issue is that American radio stations, which are famous for their high barriers to entry, have been actively promoting Jimin's solo song by introducing and selecting it on their own.

Over 10 radio stations, including America's Top 40, which even mainland American singers have a hard time selecting on their broadcasts, and KISS FM, the largest radio station in the US with 850 channels, have rushed to introduce Jimin's solo song, and broadcasts from around the world, including British radio, have been actively announcing that they will be playing Jimin's solo song, creating an unusual response.

Despite Jimin's solo track being released as a free download on SoundCloud without any US promotion, the unprecedented attention it received from US radio outlets speaks volumes about BTS's current global popularity and status.

The importance of US radio has already been confirmed by BTS's entry into Billboard. Having reached number one on the Billboard 200 twice, the most anticipated aspect of the chart was whether BTS would reach the top 10 of the Billboard Hot 100. The Top 10 is often referred to as "concrete," making it difficult to enter, and radio airplay is crucial. While local US radio plays a significant role, significant airplay is crucial for gaining an advantage. While entering the Top 10 is challenging, once a song enters, it can remain at the top for extended periods.

However, penetrating US radio, which has a long history of resistance to non-English music, proved a significant challenge, a challenge BTS had to overcome.



In this reality, the enthusiastic welcome and support for BTS Jimin's solo song from American radio stations is surprising not only to Korean fans but also to American fans.

The global anticipation and interest in BTS Jimin's music and performances have overcome limitations that no one has been able to overcome before and have drawn attention to his music itself, opening up the possibility that Jimin's future solo songs will have a long run on the international charts. As BTS's main dancer and lead vocalist, Jimin has demonstrated his unrivaled presence as a vocalist who creates the central choreography and killing parts of a performance, and has kept his promise to release a self-produced solo song, "Promise," that he has been preparing for a long time for both himself and his fans.



"Promise," a sophisticated pop ballad with acoustic guitar accompaniment, instantly resonated with people around the world with its unique and distinctive tone, sweet expressions, and emotional lyrics. BTS's Jimin has now begun his splendid rise to create his own unique musical world.

Meanwhile, BTS's Jimin achieved the "triple golden title" of being ranked 17th on the world's best boy group member list by the British Guardian in 2018, the first male idol to top the list announced by Gallup Korea, and the first on Korea's Top 100 Idols.

Source: Herald Business